Youth Media Study Project Report

Fri, 10/17/2014 - 11:07 -- Anonymous
TitleYouth Media Study Project Report
Publication TypeResearch
Year of Publication2008
AuthorsPeddle K

The 2008 Media Study aimed to examine how Eeyouch are using the media and getting information, specifically about health issues. This project collected insights from different young people throughout the territory about the kinds of media they use and how they use them by talking with them about the role of technology in their daily lives. They also provided feedback about how the Public Health Department can tailor its communication strategy to their needs.

Much of the work of the Public Health Department rests on communication campaigns directed at different segments of the Cree population (youth, young mothers, elders etc.). In order for these campaigns to be effective, the Public Health Department must understand what types of media are being used in the region, and how the role that these media play in their daily lives. As such, this research project addressed the following questions: What kinds of media are young Cree using? What activities are they engaging in when using technology? What are the links between youth media use and the work of the Public Health Department? This report also makes recommendations about integrating youth perspectives in future public health department initiatives.