Store food labelling : a community-based diabetes prevention project in Eeyou Istchee : report

Wed, 10/10/2012 - 13:49 -- admin
TitleStore food labelling : a community-based diabetes prevention project in Eeyou Istchee : report
Publication TypeResearch
Year of Publication2004
AuthorsGodin C

The Cree of Eeyou Istchee live in 9 communities spread out over a large area of Northern Quebec. The rate of type 2 diabetes in Eeyou Istchee is at least 3-5 times above the national rate. Cree of all ages are at risk of getting diabetes. Lack of health professionals specialized in nutrition limit individual intervention. Environmental approaches are therefore an important means to provide information to a larger group, especially in those isolated communities mainly serviced by local stores. We report on the development of a food shelf-labelling project, adapted from a program recently implemented among the Atikamekw communities. The goal of the project is to educate people at the points-of-purchase. Labels had to be visual, use minimal wording, inform customers on food selection and follow the objectives of the Diabetes Prevention Program. Thirty-one labels, mostly aimed in reducing fat and sugar intake were developed in a stepwise process, allowing the population to be consulted at each stage of the development. A pilot test was implemented for six weeks in Waswanipi, one of the southern communities of Eeyou Istchee. An awareness survey was then administered using a 9-item questionnaire among 45 persons, from all ages and gender. Respondents were either recruited at the local clinic or when leaving one of the grocery stores. Overall awareness of the project was 82.2% and 44.4% of interviewed people had at least sometimes used messages on the labels. These results show acceptance and awareness for the project.

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