Community-based communication strategies to promote infant iron nutrition in Northern Canada

Mon, 03/16/2015 - 22:16 -- Iain Cook
TitleCommunity-based communication strategies to promote infant iron nutrition in Northern Canada
Publication TypeResearch
Year of Publication2005
AuthorsVerrall T, Napash L, Leclerc L, Mercure S, Gray-Donald K
Keywordsaboriginal health, communications, infant feeding, iron deficiency anemia, primary prevention
Abstract

Objectives. To evaluate innovative communication strategies promoting iron nutrition for infants at risk for iron deficiency anemia (IDA) in a northern Aboriginal community. Study Design. A prospective process evaluation.

Methods. A social marketing approach was used in the development, implementation and evaluation of the communication strategies. A post-intervention questionnaire was administered to a sample (n = 45) to evaluate reach and exposure of the strategies, and sales of iron-rich infant foods were examined pre- and post-intervention.

Results. Multiple communication channels were associated with an increased awareness of IDA and an increased self-reported use of iron-rich infant food. Radio was the most successful channel for reach and exposure of messages. Iron-rich infant food sales increased from pre- to post-intervention (p < 0.05). Breadth of exposure to cooking activity was more limited; however, participants reported increased confidence in preparing homemade baby food.

Conclusions. Communication strategies are a promising strategy for infant IDA prevention where appropriate food is available.

(Int J Circumpolar Health 2006;65(1):65-78.) 

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