Cree Health Radio Handbook: Miyupimaatisiiuwin- Promoting health and well-being on Cree radio

This online resource is a guide to promoting health and social well-being using existing radio services serving Eeyou Istchee.

It’s been 15 years since the first edition of this manual. While new technology has emerged, the medium of radio itself comes down to the same basic goals – to communicate, entertain and inform the community. 

It’s our hope that this manual will assist you in your work in promoting health and social well-being using existing radio services in the Cree inland and coastal communities of the James Bay region of northern Quebec.

Radio is a creative and inspiring (not to mention fun!) way to reach people in your community and to start an informed discussion about important health issues. With a few tips, a little practice, you’ll soon be on your way!

Table of Contents

Introduction

Section I: Interviews with people who use radio to promote Cree health

Section II: How to do a radio program about health or social issues

1. Decide on a health topic
2. Decide on a format
3. Research
4. On-air approach and translation
5. Information and preparation sheets for each format
   • Public Service Announcement (PSA) for an upcoming event
   • PSA on a health or social topic
   • News story on health or social issues
   • Interviewing one person
   • Group interview
   • Radio drama
   • Phone-in show

Section III: Tips

1. Tips for health and social broadcasting
2. Health promotion calendar
3. Equipment and recording techniques
4. Using social media to enhance your radio broadcast
5. Radio terms